As Brand Partnerships Coordinator, I help brands connect their audiences to clean energy. Leading this channel, I'm responsible for all points of the partner journey. Working cross-functionally with creative, legal, product, data, and finance, I prospect like-minded partners, create marketing strategy + messaging, and serve as the partners account manager. In 8 months, I've secured 50+ new partnerships, impactfully reaching audiences in our new markets while constantly assessing campaign effectiveness.
Starry Internet is a different kind of internet service designed around the simple goal of making your internet life happier. As marketing coordinator, my role was to own the go-to-market playbook and acquire and retain users at all points in the lifecycle. I worked cross-functionally to regularly create multi-channel marketing materials, campaigns, messaging, and experiences. I worked closely with our client partners on our portfolio, assessing needs and providing solutions on an ongoing basis. I also monitored our data and customer feedback to understand past outcomes and how we could better optimize Starry’s playbook. Check out some of mydesigns!
As COO and co-founder, I turned Obious from an idea into an award-winning venture. Obious’ mission? Fixing group experiences. In GWUs three month New Venture Competition, we created a robust business plan and laid the framework to turn our idea into reality. Through extensive knowledge of the community and creative direction, I created and managed the brand identity, product roadmap, and marketing playbook. Ending the competition as a finalist we won $30,000 in cash and in-kind services from GW and Google to jumpstart our venture. Check out thewireframe!
Throughout university, I worked at Chaia Tacos, an award winning, sustainable, and locally-sourced taco shop in DC. I started as front of house and worked my way up as Assistant General Manager wherein I was responsible for managing all employees and operations within the store. Among other tasks, I assisted with in-store and out of store events, developed initiatives to attract and retain customers, and created content for social media.
In university, Sparks was my first taste of the marketing & pr world. I assisted with several clients in the fashion & beauty realm strategizing brand direction through organic and paid social campaigns. I learned early and thoughtfully how to manage and utilize relationships with clients and partners.